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How to Develop a Winning Concept for Your Brand Communication

Concept is your product/communication idea in its PUREST FORM. It is the BASIS OF ALL MARKETING ACTIVITY. A well-developed concept is both an art and science. In this workshop, you will learn how to develop consumer insights from observations, then develop a winning concept from solid insights. Bring your questions for Q&A as well!

Facilitator: Marketing Expert Jin Zhang

Later Event: June 6
Build Day X