The topic discusses with examples the four (and more) leverages in business that enable companies to grow. Some of the leverages are well known like financial, or people. These are elements that people used for hundreds of years to grow companies. But they still might not unlock exponential growth yet.

More recently, leverages like media and technology, have enabled tech companies to grow exponentially and punch way above its original inputs. Think how Facebook can reach 3 billion users with only 50,000 employees, VS how American Airlines had 260 million passengers in 2019 with over 130,000 employees.

How to find and maximize the leverages to use in your business? How can you design services and products that have potential exponential growth?