As part of our 6-month incubation program, this month our participants are focusing on Sales & Marketing. This week we are doing a deep dive on brand development (i.e., recognizing that your brand is more than your logo, it’s every typo, grammar mistake, and excess)! We are excited to welcome guest speaker, Jacob Waites.

“I’m Jacob Waites, a visual and interaction designer. I focus on building projects to learn and helping craft brand experiences with stories around them. I seek to make others successful through experimentation with new technologies. I specialize in craft mentorship, design tooling, and building creative culture and community. I believe that collaborative design systems are the key to unlocking the future of collaboration. I view design tooling as a focus, with collaboration, learning, and load balancing as goals. Where in physical space I create artifacts, in digital space I assemble tools for making those artifacts.”  - Jacob Waites